Work Experience
Mar 2024 - Present
Nov 2021 - Feb 2024
Jul 2021 - Oct 2021
Jul 2019 - Dec 2021
Jan 2019 - Jun 2019
Freelance Copywriter
-
Providing copywriting, copyediting and proofreading services for website, blog, category and product description content.
Mid-Level SEO Copywriter
-
Wrote SEO-optimised blogs, website, product and category copy across industries incl. beauty, personal care, food & cooking and e-commerce.
-
Wrote compelling and informative copy for international and local brands such as Pond’s, Aromat, Dischem and Cleanipedia.
-
Effectively communicated brand voices and ensured consistency across all marketing materials.
Social Media Manager & Writer
Catch the Beat
-
Managed and executed social media content calendars.
-
Created and scheduled social media content incl. short & long-form copy, stories and weekly podcast marketing copy, ensuring accuracy and adherence to brand voice.
-
Wrote website, blog and newsletter copy.
-
Managed community engagement, client reach-outs and social media interactions.
Transcriptionist & Copy Editor
Transcribe Me
-
Transcription & copyediting of diverse audios
Programmes Consultant & Virtual Assistant
GT Scholars
-
Community management and customer service support to GT Scholars’ members.
-
Program sales and recruitment assistant
-
Wrote weekly newsletter and managed publishing
-
WordPress and Mailchimp publishing and scheduling
Certifications
Education
2021
Direct-Response Copywriting Specialist
- Digital Marketer
2024
Website Design Online Short Course
- Red & Yellow Creative School of Business
2017
University of Cape Town |
Bachelor of Social Sciences Degree
Majoring in International Relations & Gender Studies
Technical Expertise
-
Productivity Suites: Microsoft Office (Word, Excel, PowerPoint), Google Workspace (Docs, Sheets, Slides)
-
Project Management: Monday.com, Asana, Trello
-
Communication Tools: Microsoft Teams, Zoom, Google Meet
-
Design Software: Canva (Poster, Logo design, Image Editing), Framer & Wix (Website Design)